This is my critical reflection of my comments of fellow #BCM325 student's BETA videos: BETA 1- Kiana's DA is her Youtube Channel, where she posts videos relating to thing's she likes and aims to have this develop into something business' wish to sponsor, much like current social influencers. Within her video, she discussed how she struggled … Continue reading Return of the Pitch Face: Have You Gotten Beta Yet?
So here we are, the final weeks of #BCM325 and time to reflect on my live-tweeting efforts. I am proud of myself, I think over the course of the last 12 weeks I have really developed my critical evaluation skills of the movies and themes we have been watching. I think this growth in my … Continue reading Tweet-y Bird Would Be Proud…. Live-Tweeting is Hard!
Attitudes can be influenced from various sources in an individual's life including: social media, family and friends, personal experiences and direct marketing. Being able to understand and gauge how much 'pull' these influences have on the individual and their perception of a brand is an important consideration in the long-run to understand consumer behaviour. There … Continue reading W10: Got Attitude Problems?
Motivation "is the process that leads people to behave as they do and it occurs when a need is aroused that the consumer wishes to satisfy" (TEXTBOOK). We all have motivation for different things, but no matter what we always have a motivational drive, for something, in some way. Our motivation shapes our decisions, particularly … Continue reading W9: Motivating Fashion-Forward Societies
https://youtu.be/5ZjEMOBHbW8 ^^^ BETA VIDEO ATTACHED. Since developing my pitch, my appreciation for future technology has only grown. The amazing ways that 3D printing has assisted within the environment is beyond belief. My short-term goals for finishing my DA are: Completing four more prints: experimenting with size and gauging time differences My blog site will … Continue reading Am I Doing BETA Than My Pitch?- BCM325 Coral Reef Follow-Up
Shopping can evoke all sorts of emotions for consumers. Depending on the consumer’s personality it can affect their experiences within a positive or negative manner. This can, in turn, affect their self-esteem and confidence within shopping experiences, more deeply than businesses may recognise. source Solomon et al (2019) discusses how the terms ‘self-concept’ and ‘self-esteem’ … Continue reading W8: Forget Just Looking Good, Do You Feel Good?
Live tweeting was a foreign concept to me before enrolling in BCM325. Yes, I had used Twitter throughout the last couple of years at uni, but this was next level. I was concerned about how to watch the movie (particularly the one’s I hadn’t seen *cough* almost all *cough*), thinking critically on my own AND … Continue reading First World Problems of a Comms. Student: Watching Films, Being Deep and Live-Tweeting
Frequency marketing is “technique that reinforces regular purchasers by giving them prizes with values that increase along with the amount purchased” Solomon et al (2019). This technique, also referred to as loyalty programs which are defined as "popular marketing strategies intended to attract, maintain, and enhance customer relationships"(Yoo, Bai and Singh, 2018). It has helped coin … Continue reading W6: How Loyal Are You Really?
This is a critical reflection of my comments on fellow BCM325 student's DA pitches- PITCH 1- Koranith’s DA was about creating a Youtube reviewing channel about either cool gadgets or cars. I felt that Koranith needed to narrow down his DA as there was a lot left to the imagination about the direction of the … Continue reading Reviewing and Reflecting: BCM325 Pitches Edition
“Perception is the process by which sensations are selected, organised and interpreted” (Solomon, Russell-Bennett and Previt, 2019, p 303). Perception of brands, symbols and signs is an important aspect of marketing. Having an understanding of how customers perceive your brand product is incredibly valuable and can help direct more successful campaigns. There are different approaches and … Continue reading W5: Sssssensory Marketing….So Do You Have Silky, Smooth Dove Skin?