Somewhere Over the (Coloured TV) Rainbow…

Honestly, television wasn’t a huge part of my growing up, in relation to watching TV shows as my parents encouraged reading more.

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(How my dad views the TV) source: google

 

However, there is one memory I can recall vividly.

The introduction of DVD players.

I remember coming home from kindergarten, in my blue check dress and my hair plaited with maroon ribbons, and my parents telling me they had a surprise for me.

I couldn’t wait to see what my surprise was!

I was amazed when they told me it was a DVD Player! It was a silver LG player, it was like a futuristic dream.

aid46765-v4-728px-Convert-a-VHS-to-DVD-Step-1-Version-3.jpg source

I don’t think it wasn’t so much about the physical player, but it was that we had this cool, new technology, that to my 5-year-old self was so amazingly mystifying. The first DVD we ever owned was “Jimmy Neutron: Boy Genius”. I couldn’t wait to tell my news the next day at school!

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I remember watching it and being amazed by using a disc rather than tape and how easily we could skip and rewind in comparison. This is a memory that I will never forget, something so simple and yet valuable to the development of my future viewings of shows and movies.

I try and remind myself as much as possible about this, as I feel I now take technology for granted with my laptop and phone so accessible 24/7.

Many people have had some form of major development in their life to recognise a shift in technological advances. For my parents it was the introduction of colour television.

My dad can recall when my grandparents bought home their first colour television. He was eleven and remembers bringing his best friend over and they sat in awe of the colour. This was the first, and only time, my dad has ever had eye strain because of too much television.  It become the centre-point of the room that day, the furniture slowly moving to become angled towards the machine, although they had had a TV before, this was much more interesting and was used more.

For my dad, similarly, to me it wasn’t such much about the shows, but it was the amazing nature of the development. My dad has seen many major events on TV since then, but still this is the one event that he shares the most attachment to. This is both for the development and the memory of being with his best friend, whom he is still friends with to this day. Sometimes, I hear them reminisce about their younger, more innocent days and the simplicity of technology is often mentioned.

The effects of TV have long been researched and the various elements that have the deepest impact on us. The introduction of colour in TV saw a shift in how viewers watched TV, Detenber (2000) describes how people find colour more appealing and help the retention of details, especially in relation to adverts. It is recognised as “a subconscious element in film” (Detenber, 2000, p.p 335) and has the strongest appeal and is a vital detail that director must utilise. Seeing colour on screen evoked many feelings for my father, although obviously real life was colour, seeing it come to life on screen was something else entirely. It meant you could see what the other side of the world looked like…in colour!

The Wizard of OZ is a great example for the impact of colour, when I first watched it I saw the beginning in black-and-white and was able to witness the change to colour when Dorothy entered Munchkin Land. From a young age, I was able to form an attachment to Dorothy’s blue check dress and ruby shoes, I was able to recall more detail in the later part of the film then in the beginning. Although, I have watched colour my entire life, I appreciated seeing the black-and-white films to see how different life was and to try and imagine what it would have been before my time

(Note: I am aware films were in colour but when viewers watched at home it was not)

The power of TV to create memories and evoke emotions through simple features such as colour and sounds, it beyond anything we could have ever thought upon first living these events.

 

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References:

B. H. Detenber, R. F. Simons & J. E. Reiss (2000) The Emotional Significance of Color in Television Presentations, Media Psychology, 2:4, 331-355, viewed 8th August 2018, https://www.tandfonline.com/action/showCitFormats?doi=10.1207%2FS1532785XMEP0204_02

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