Shackled and closed in…
That is how many people feel about ‘legacy media’ today, now that we have the internet at our fingertips.
Legacy media, particularly newspaper, has suffered massive losses in their production and profits in recent years, thanks to everyone’s favourite medium: the internet!
In 2015, newspaper’s “weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010 … and the newspaper workforce has shrunk by about 20,000 positions, or 39%, in the last 20 years” (Barthel, 2016), and although not surprising, it devastated the journalists of older generations as they are finding it harder to adapt and with the introduction of such things as ‘citizen journalism’ it meant the whole industry was in crisis.
This is compared to the increase of audience engagement through digital mediums which had a “10% increase in…since August 2014, and is double the growth rate for the Internet overall (5%)” (Conaghan, 2015)
The notion of legacy media is outdated- it is a pre-packed, linear product that does not allow any movement or change in its content—once it’s published that’s it! (Unless they make an amended report in a later edition there is no going back, which can time over a day, whereas the internet can do it within mintues)
The internet, however, has provided society with the non-linear approach to news that is incredibly flexible and allows anyone to produce their own original content and post it, rather than having the reliance on professional journalists reporting all the news. Internet’s flexible nature has allowed for it’s rapid development and it’s changing structure helps to reach a much broader audience compared to legacy media.
The internet allows active engagement, challenges viewers and encourages audience participation. The options to like, comment and share have dramatically changed the way we interact with the news, and for the most part this is very beneficial (and entertaining). Something as simple as a meme has allowed for content to be seen globally without the need for a newspaper, the 2016 US election proved this, various memes were created and shared throughout the whole process
Internet is free, fast and effective. Audience members can jump in at any moment and change the course of a news article and help circulate information on serious issues.
Newspapers are paid, old (by the time they are printed the stories have had major updates) and inefficient in today’s fast paced society. The audience see the finished product and cannot change anything, regards of whether the newspaper is correct or not.
Time to move on, sorry legacy media- you are old news
BARTHEL. M, 2016, Newspapers: Fact Sheet, PewCentre, viewed 8th April 2017 http://www.journalism.org/2016/06/15/newspapers-fact-sheet/
J, 2015 Newspaper New Audience Peaks, News Media Alliance, viewed 18th April 2017 https://www.newsmediaalliance.org/research_tools/newspaper-digital-audience-grew-twice-fast-internet-past-year/