Although globalisation has affected financial, political and technological channels of life, it is our communications that has been so dramatically changed that it is hard to see if it is benefited the global community or not.
Our individual and cultural identities are rapidly evolving from the exposure we are now gaining from the expansion of global connections. There is a strong argument that through our media, we are moving into a state of ‘Cultural Imperialism’ which describes ‘how one culture spreads its values and ideas culturally, such as through media rather than direct rule or economic trading’ (O’Shaughnessy P. 465)) This argues that some smaller traditional cultures will not survive under the growth of Westernised cultures that are increase in size due to the rapid increase of globalisation within these particular cultures. The highlights the anxieties attached to the growth of the world.
Globalisation has increased the speed of communications and changed the way the world views each other and their cultures. Western culture has begun to creep into different non-dominant cultures and these influences are becoming more clear as we all continue to globalise rapidly. Various forms of media, including social, have played a large part in the development of globalised relations between cultures but unfortunately it has also lead to media saturation for some aspects including loss of meaningful interpersonal skills, languages and cultural values.
Many believed, and hoped, that globalisation would have brought about a strong change and connected the world like never before, which it has but not in the same way. This dystopian point of view for globalisation about how we are not living in a global village as many wanted but ‘in customised cottages globally produced and locally distributed’ (O’Shaughnessy P. 465), we are never fully aware of what our ‘local’ people are doing and definitely not the global community we are each in our own worlds that have been shaped by our desires and wants. This has not allowed us to fully embrace the benefits of globalising communications as intended. ‘It can be difficult within a global environment as the ability to communicate effectively can be a challenge. Even when both parties speak the same language there can still be misunderstandings due to ethic and cultural differences’(Matthews and Thakkar, 2010). Globalisation is not always the best option for cultural development as it can result in a loss of the meaningful rituals of that cultural as cultural imperialism has shown is recent decades.
O’Shaughnessy, Michael 2012, ‘Globalisation’, in Media and society, 5th ed, Oxford University Press, South Melbourne, Vic, pp. 458-471
Matthews L.C, Thakkar B.S, ‘The Impact of Globalisation on Cross-Cultural Communication’, 2010, Education and Management Agendas, http://www.intechopen.com/books/authors/globalization-education-and-management-agendas/the-impact-of-globalization-on-cross-cultural-communication , viewed on the 5th September